Wiki Entry
Cash on Delivery
Cash on Delivery (COD) is a payment method where the buyer pays for goods at the time of physical delivery rather than paying in advance online.
Also known as:CODPay on DeliveryCash on Receipt
Quick Stats
Market Share in India60-70%
Avg RTO Rate25-35%
Fraud Reduction with OTP30-40%
Cash on Delivery remains one of the most popular payment methods in emerging e-commerce markets. In regions like India, Pakistan, and the Middle East, COD can account for 50-80% of all e-commerce transactions.Customer places an order and selects COD as payment method
Merchant processes and ships the order
Delivery agent collects payment at the time of delivery
Payment is remitted to the merchant after deducting fees Trust Building: Customers can inspect products before paying
Market Reach: Access customers without credit cards or digital payment methods
Reduced Cart Abandonment: Removes payment friction at checkout Fake Orders: Higher risk of fraudulent or prank orders
RTO (Return to Origin): Customers may refuse delivery, increasing costs
Cash Handling: Logistics of collecting and remitting cash payments
How It Works
Benefits
Challenges
Key Aspects of Cash on Delivery
📱
Phone Verification
Verifying customer phone numbers via OTP to reduce fake orders
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🛡️
Fraud Prevention
Strategies and tools to prevent COD fraud and fake orders
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📦
Return to Origin
When orders are returned due to delivery failure or refusal
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📍
Address Validation
Ensuring delivery addresses are accurate and deliverable
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✅
Order Confirmation
Confirming orders before processing to reduce RTO
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💰
COD Fees
Additional charges applied to Cash on Delivery orders
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